Blogs

What is Embedded Finance? Explore how it impacts SaaS

Embedded finance holds the promise of taking your platform’s services to the next level. By offering tailored financial services, you’re uniquely positioned to help your users run their business and their finance directly from your platform.

April 19, 2023
 ·  9 minutes

Any Software as a Service (SaaS) platform or marketplace aims to help users focus on their business by taking away operational hurdles. Whether it’s scheduling, bookkeeping, or giving them access to a larger market, you help your users digitalize and optimize with sophisticated technological solutions that would be unattainable to them otherwise.

Since you’re in the business of solving real life business problems for your users, no one is more acutely aware of the problems your users have accessing financial services.

We have good news. As a platform, you’re in the perfect position to help solve them with embedded finance.

The demand for embedded financial products is here. According to our research conducted with the Boston Consulting Group (BCG), 64% of small and medium-sized businesses (SMBs) are interested in financial services embedded within a platform.

That’s just the tip of the iceberg, since many SMBs might not even be aware that their financial service woes can be solved by a platform.

Don’t just take our word for it. Some of the biggest global platforms are proving how much added benefit they can offer their users by embedding payments alone.

And they’re embedding financial services at a growing rate.

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