Careem x Adyen: Boosting loyalty, trust and revenue

A few years ago in Dubai, getting a ride meant either hailing a cab or making a call, which could be a hassle, especially during peak hours under the blazing sun. However, Careem changed the game when it arrived in the UAE in 2012. As the Middle East’s first unicorn (a start-up with a valuation of at least US$1bn), Careem is now the go-to ride-hailing service for 70+ cities in the region. With 50 million users, the app has become more than just a ride service – it's a super app offering grocery shopping, cleaning services, food delivery, and more.