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Click to Pay: Taking online payments to the next level

Click to Pay is transforming manual card entry at checkout. Learn how to take the convenience of contactless payments to the online world.

27 February, 2023
 ·  3 minutes

Manual card entry is still the most common flow for online payments. You’re probably familiar with the inconvenience of needing to get up and get your card (if it’s not already at hand), remembering your card details, manually typing them, and making sure everything is correct.

These challenges negatively affect your business’s conversion rate and involve security risks, such as card details being stolen or shared with third parties, which in turn impacts your revenue.

This leads to a discrepancy between online and in-person payments. For instance, 58% of shoppers complete their checkouts by manually entering their card details and 55% abandon their cart if they have to re-enter their credit card or shipping information. This has a big impact on revenue coming from online payments.

We know how much investment goes into getting customers to the checkout page, and understand how frustrating it is to lose them after they’ve decided to buy the product or service.

As a business, it’s crucial to make payments as easy, quick, secure, and trustworthy as possible to not risk losing your customers.

Checkout enhancements, such as Click to Pay, digital wallets, or express checkouts aim to address these challenges and deliver an online checkout that exceeds your customer’s expectations while keeping payments safety and conversion success a priority.

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