Delegated authentication: Reduce friction and increase conversion with better authentication experiences

Today’s global digital economy increases the need to verify customers and prevent fraud without jeopardizing conversion rates.

Strong Customer Authentication (SCA) requirements solve this challenge by reducing fraudulent transactions and are mandatory in regions like Europe and countries in APAC, such as India, Australia, and Malaysia.

When done inefficiently, authentication can lead to friction in the payment process, negatively impacting customer experience and conversion rates. This happens when the focus is solely on security, and customer experience isn’t taken into consideration.

Delegated authentication has emerged as a solution that contributes to optimizing authentication experiences, especially for returning shoppers. With delegated authentication, you can create a safe and seamless experience and increase conversion rates.