Giving
Donations at checkout for causes that matter
The world’s biggest brands are adding donations at checkout to create more purposeful in-store and online customer journeys.
No cost
100% of the donation goes directly to your cause, with Adyen absorbing all fees involved. Customers see donations going straight to the non-profit.
Low-to-no integration effort
Enable donations with ease online or in-person, in one or multiple regions. No integration required for POS, and just one integration required for online.
Logistical barriers removed
Select your partner and we handle everything from contracts to payouts. We separate transactions, so it does not affect payments reporting or reconciliation.
Transform your terminals into vehicles for good
Elevate the in-person customer experience by adding a donation prompt after payment.
Giving can be turned on instantly via the Customer Area.
Donations can be either a fixed amount or a round-up.
Available in NA, APAC and EMEA
Create a purposeful digital footprint
Whether it’s in-app or in your online shop, Giving seamlessly sits in with your frontend UI as part of the online checkout.
Choose your charity and create your narrative of support for the chosen cause.
A seamless, one-click donation.
Available in NA, APAC and EMEA
“It is a great way to activate customers and enable them to do good whilst offering a user-friendly solution that creates impact.”
Birgitta Soderlund-Rietz · Global Product Owner, Payments
“We turned Giving on in 2022 for the Ukraine appeal and the response from our customers was incredible. Our UK customers donated while buying film tickets, drink and snacks in our venues to a total of £250,000 in a little over a year.”
David Cameron · Head of Marketing (UK&I)
“It’s been amazing to see how a small checkout change can have such a major impact, especially as the past few years have highlighted the gap in resources available to many communities who are eager to use their entrepreneurial talents.”
Morgan Blake · VP of Payments
Bring your purpose closer to your customers
Customers are demanding more from brands they keep returning to, and are 4X more likely to buy from a brand with a strong purpose. Offering donations at checkout allows you to bring your customers along on your impact journey, and helps them to understand and empathise with your bigger purpose. We have a library of over 140 non-profits to partner with at checkout.
Work with an existing partner
Introduce us to your philanthropic partner and we will complete a full KYC and background check so we can begin processing donations for them en masse. Working with multiple partners across geographies? You can have various campaigns active simultaneously depending on regional preference.
Join a global campaign
At important moments we activate campaigns so our customers can fundraise together for a chosen cause, and Adyen will match every donation made. We’ve responded to the earthquakes in Türkiye and Syria and the war in Ukraine with UNHCR; celebrated Earth Day with WWF, and Pride with Stonewall.
“The challenges that we're facing today are too big, too complex and extremely urgent for one organisation to tackle alone. Businesses have the resources and the customer base to really allow us to drive collective change and make the impact we need.”
Sindiswa Nobula · Global Corporate Partnerships Communications Head
“When businesses look to partner with global charities like ours, they often face a lot of red tape and complexity. With Adyen’s Giving product, these barriers are lowered so that working together is simple and effective.”
Aliénor Descours · Director of Corporate Alliances
Making every payment purposeful
The Adyen platform processes billions of transactions every year – that’s billions of opportunities for people around the world to do good and donate safely and transparently with their favourite brands. We don't charge Adyen's fees, and absorb all third-party fees because we want to lower all barriers for our merchants to activate donations, generating more funds for great causes.
Interested?
Get in touch with our Impact team.