Adyen Index: Australian Digital Report 2024
Unlocking potential: Drive business growth with payments optimisation
This report combines insights from commissioned consumer and business research to uncover how digital enterprises can strike the right balance between cost and conversions.
The research
Consumers
businesses
Markets
The path to sustainable profitability grows more complex as online businesses navigate the uncertain macroeconomic climate. 38% of online enterprises say that one of their most significant challenges is the effect of high inflation on their customers.
Additionally, digital businesses must adapt to emerging technologies and evolving customer expectations, which differ based on demographics.
How can businesses keep up to date with the ever-evolving industry as digital transformation sweeps across different industries? Shifting perspective is vital:
Online businesses must optimize their payments and balance cost and conversion to stay ahead of the curve.
Key findings
of digital businesses are planning to invest in a subscription model this year
of digital businesses are looking to expand to new markets
of digital enterprises are looking at data-rich payments insights to uncover new growth areas for their business
of consumers are deterred from making a purchase if their preferred payment option is unavailable
Unlock the full report
How can businesses keep up to date with the ever-evolving industry as digital transformation sweeps across different industries? The key is to shift perspective – digital enterprises need to leverage payments strategically as a revenue driver to gain an edge in a highly competitive industry.
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