Adyen Index: Australian Digital Report 2024

Unlocking potential: Drive business growth with payments optimisation

This report combines insights from commissioned consumer and business research to uncover how digital enterprises can strike the right balance between cost and conversions.

The research

34,000

Consumers


8,800

businesses


23

Markets


Adyen Digital Index on tablet

The path to sustainable profitability grows more complex as online businesses navigate the uncertain macroeconomic climate. 38% of online enterprises say that one of their most significant challenges is the effect of high inflation on their customers.

Additionally, digital businesses must adapt to emerging technologies and evolving customer expectations, which differ based on demographics.

How can businesses keep up to date with the ever-evolving industry as digital transformation sweeps across different industries? Shifting perspective is vital:

Online businesses must optimize their payments and balance cost and conversion to stay ahead of the curve.

Key findings

0%

of digital businesses are planning to invest in a subscription model this year


0%

of digital businesses are looking to expand to new markets


0%

of digital enterprises are looking at data-rich payments insights to uncover new growth areas for their business


0%

of consumers are deterred from making a purchase if their preferred payment option is unavailable


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How can businesses keep up to date with the ever-evolving industry as digital transformation sweeps across different industries? The key is to shift perspective – digital enterprises need to leverage payments strategically as a revenue driver to gain an edge in a highly competitive industry.

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