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Embedded Finance Report 2024

The $185bn embedded finance opportunity for SaaS platforms.

In collaboration with Boston Consulting Group, this report unveils insights from SaaS platforms and SMBs and how to unlock the potential of embedded finance.

We surveyed

30

SaaS platforms


2,000

SMBs


6

Countries


Coffee shop owner looking at their Adyen dashboard through a SaaS platform for food & beverage

Key insights

185bn

USD total addressable market size for embedded finance in 2024.


0%

of SMBs are interested in embedded financial services from their platform.


3-4x

revenue growth for SaaS platforms that offer embedded finance.


0%

of the market is untapped


Learn how to win with embedded finance

Market leaders are already experiencing the success of embedded finance. Platforms must act now to meet rising SMB demand for financial services and drive long-term growth.

Enter your details to access the Embedded Finance Report and find out how.