Adyen Index: Retail Report Australia 2024

Balancing customer experience and business efficiency

Consumer and business research and insights from industry experts uncover how retailers can find the perfect balance between customer experience and business efficiency.

We surveyed

38,000

consumers


13,000

businesses


26

countries


Man opening the store

Walking the line

Against a backdrop of changing regulations, new payment methods, new technologies, new competitors, and new business models, retailers today face the challenge of maintaining differentiation while ensuring efficiency. 

Expectations are high and budgets are tight. But challenging times often provide the richest growth opportunities. New technology and rising customer expectations are helping to raise the bar across the industry. And the retailers that stay ahead of the curve, will reap the rewards. The key to success is staying on top of customer demands without adding unnecessary complexity to your business, which poses the question:

How can retailers balance amazing customer experience with operational efficiency?

0%

of Australian consumers will abandon a purchase if they can’t pay how they want


0%

of Australian businesses and 47% of global businesses that connect their backend systems reported increased sales


0%

higher revenue growth is predicted in 2024 by businesses that know the majority of their shoppers


0%

of Australian consumers feel more unsafe shopping today than they did 10 years ago because of payment fraud, compared to 25% globally


Unlock the full report

Customer experience and business efficiency are often seen as opposing forces. However, our research finds that combining the two can unlock exciting growth opportunities. 

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