B&B HOTELS: Driving business growth through payments

B&B HOTELS was founded in Brest, France, in 1990 and is Europe's second-largest budget hotel group. Their aim is to provide guests with the most competitive rates and comfortable stays at their various locations across Europe and Brazil. However, as they grew, they faced a challenge all too familiar for businesses in the travel and hospitality industry: expanding to new markets without compromising on guest experience. In the hospitality industry, maintaining a high-quality and consistent guest experience is paramount. When businesses expand to new markets, they often use different providers in different regions, making it difficult to deliver consistent experiences. B&B Hotels wanted to continuously enhance the experience and deliver on the promise of competitive rates and comfortable stays as they added more hotels in new locations. To support their growth ambitions, the hospitality group turned to Adyen for help. The partnership began in 2018 when they only had 300 hotels. Since then, Adyen has helped B&B HOTELS to accelerate their expansion at speed, with 97 new hotels opening up in 2022, all while creating exceptional guest experiences. We spoke to Vincent Deriot, CTO of Innovation, and Constance de Polignac, CMTO, at B&B HOTELS about how they worked together with Adyen to reach their goals and how centralising payments played an essential part.