Guides and reports
Delegated authentication: Reduce friction and increase conversion with better authentication experiences
Learn about delegated authentication and how it can benefit your online payments.
Today’s global digital economy increases the need to verify customers and prevent fraud without jeopardising conversion rates.
Strong Customer Authentication (SCA) helps reduce fraud by adding an extra layer of security to transactions. While SCA is mandated in regions like Europe, Australia follows the Card-Not-Present (CNP) Fraud Mitigation Framework established by the Australian Payments Network (AusPayNet). Under this framework, businesses exceeding certain fraud thresholds must implement stronger authentication measures, such as multi-factor authentication (MFA), to protect customers and reduce fraud losses.
When done inefficiently, authentication can lead to friction in the payment process, negatively impacting customer experience and conversion rates. This happens when the focus is solely on security, and customer experience isn’t taken into consideration.
Delegated authentication has emerged as a solution that contributes to optimising authentication experiences, especially for returning shoppers. With delegated authentication, you can create a safe and seamless experience and increase conversion rates.
