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Unified commerce: A AU$44 billion retail opportunity
Australia's unified commerce opportunity is now worth AU$44 billion, according to research from the Australia Retail Report 2023. Here’s how leading retailers are making the most of it – and how you can, too.
Over the past few years, Australian consumers and businesses have continued to react and adapt to a steady stream of challenges, from a rising cost of living to lingering supply-chain issues. In the face of subdued growth and an increasingly price-conscious market, leaders are looking to streamline operations, reduce costs, and capture loyalty to sustain their business.
But, in a crowded market, business ambitions go beyond simply reacting to the current economic conditions. Instead, forward-thinking retailers are taking further with unified commerce — deepening their digital capabilities to uncover both quick wins and long-term growth opportunities.
In fact, data from our 2023 Retail Report shows that retailers who used unified commerce in 2022 saw a 7 percentage point revenue boost over those who did not. Our research also shows an estimated $30 billion increase to the Australian retail sector if more retailers adopt unified commerce solutions. So where is this growth coming from, and how can you take advantage?