Unified Commerce
Connect your data for better customer experiences with unified commerce
Take your omnichannel payment solutions to the next level by connecting your online and offline payments into a single unified commerce platform.
Give customers more flexibility
Create the flexible, cross-channel payment journeys customers have come to expect.
Build customer loyalty
Turn transactions into loyal customers with seamless and connected loyalty programs.
Connect data from all channels
Make more data-driven business decisions by understanding customer behaviour across all your sales channels.
Why Unified Commerce?
Australian consumers are discerning and love the flexibility of purchasing across different sales channels. But, even if you’re delivering omnichannel services, you’re missing out on valuable cross-channel insights if your backend systems aren’t connected. Connect all your sales channels in the backend to become a truly Unified Commerce business.
Omnichannel
Siloed systems
Unified Commerce
Connected frontend and backend systems
Take omnichannel solutions to the next level
With Unified Commerce, all your payment data feeds into the same platform. This lets you deliver a wealth of cross-channel experiences, keep reconciliation simple, and capture rich customer insights.
Capture actionable insights on customer behaviour
Deliver flexible shopping experiences across multiple sales channels
Deepen customer engagement and generate lasting loyalty
Businesses embracing Unified Commerce with Adyen
Give shoppers what they really want with unified commerce solutions
Know your customers better
Get to know the customer behind each payment. Connect transactions to individuals and build a deeper understanding of their behaviours. Track your performance across channels and regions to make informed business decisions and drive marketing efforts. For example, with Unified Commerce, you can see how opening a physical store can affect your ecommerce sales in that area.
The power of tokenisation
Tokenisation lets you capture customer card details and replace them with an encrypted token. Recognise returning customers across different sales channels without storing sensitive card data.
Serve your customers better omnichannel payment solutions
Put your customers in the driving seat of their experience. By connecting the dots between your sales channels, it’s easy to cater to any customer’s needs. And your cross-channel reconciliation becomes much easier to manage.
Order in-app, collect in person
Self-scan and pay
Buy online return in store
Buy in store, ship home
Pay with a QR code
Pay via a self-service kiosk
Keep your business agile
Simplify your business by consolidating your payments into a single unified commerce platform. This will make it easier to introduce new technology, open new sales channels, and expand to new regions. Stay ahead of consumer trends and pivot rapidly to meet ever-evolving customer expectations.
"A big reason for us working with Adyen was to offer our customers a more unified commerce experience, regardless of the channel where they're transacting with us. So what we wanted to do is basically allow our customers to shop how they wanted to shop with us."
Ken Kennedy
Group Head of Digital, True Alliance
All your data in one place with connected omnichannel payments
Track your performance across channels and regions and make informed decisions that drive your growth and boost revenue.
Part of the wider community
We integrate with leading technology solutions to give your customers the best experiences.
Ready to get started with Unified Commerce?
We’d love to set up a call and explore how we can help take your payments to the next level.