Retail Report 2024

Balancing customer experience and business efficiency

This report combines insights from consumer and business research and industry experts to uncover how retailers can find the perfect balance between customer experience and business efficiency. 

We surveyed

13000

retailers


38000

consumers


26

countries


Man opening the store

Walking the line

Against a backdrop of changing regulations, new payment methods, new technologies, new competitors, and new business models, retailers today face the challenge of maintaining differentiation while ensuring efficiency. 

Expectations are high and budgets are tight. But challenging times often provide the richest growth opportunities. New technology and rising customer expectations are helping to raise the bar across the industry. And the retailers that stay ahead of the curve, will reap the rewards. The key to success is staying on top of customer demands without adding unnecessary complexity to your business, which poses the question:

How can retailers balance amazing customer experience with operational efficiency?

To answer this question and help you achieve your goals, we surveyed 500 companies and 2,000 consumers in the UK.

Key findings

0%

of consumers will abandon a purchase if they can’t pay how they want


0%

of businesses that connect their backend systems reported increased sales


0%

higher revenue growth is predicted by businesses that know the majority of their shoppers


0%

of consumers feel more unsafe shopping today than they did 10 years ago because of payment fraud


Unlock the full report

Customer experience and business efficiency are often seen as opposing forces. However, our research finds that combining the two can unlock exciting growth opportunities. 

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