Ventrata expands partnership with Adyen to deliver better payments experience for booking platform

This expanded partnership improves the ticket purchasing experience for visitors to iconic sites like the Empire State Building, which was recently named the number one attraction in the world by Tripadvisor travelers. With new web widgets, visitors can now easily purchase tickets online using convenient payment methods such as Google Pay and Apple Pay.

These additional payment options not only offer more choice for visitors but also reduce friction during the checkout process. This enhancement leads to lower basket abandonment rates and higher conversion rates for online sales.

In addition, Ventrata customers are indirectly benefiting from Adyen’s risk management system. which uses a global cross-industry network of data to accurately make the best risk decisions and protect customers from fraud.

“In the ticketing industry, it is vital to master data processing and cybersecurity. Adyen's tech-forward approach aligns with our innovation goals, which makes them the perfect partner to fuel our growth,” said Michal Pijak, Head of Operations at Ventrata. “Millions of people visit the iconic Empire State Building each year, and with Adyen’s support we can provide a secure multi-channel payment solution and future-proof the needs for our customers.”

"Our collaboration with Ventrata is a testament to the power of strategic partnerships in today's business landscape,” remarked Nicole Olbe, Managing Director UK&I at Adyen. “As we continue to elevate their global payment operations, our focus remains steadfast on delivering seamless and reliable service to customers worldwide - providing superior financial technology that supports business ambition."

About Adyen

Adyen (ADYEN: AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with Ventrata as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years.

About Ventrata

Ventrata is the ticketing solution for hop-on hop-off, tour operators, attractions and cultural venues. Our focus is on innovation, with our platform offering seamless in person and online ticketing sales. Ventrata not only provides easy integration with major OTA’s providing access to multiple sales channels, it also has the capability for dynamic pricing, and real-time analytics. With high levels of customisation, Ventrata can be configured to suit your business needs. By streamlining processes and expanding your market reach, Ventrata ensures the tourism industry not only thrives today but also evolves into the future.