Optimise

Unlock more revenue using data and machine learning

Test and implement automations that optimise every single payment. Maximise revenue and never miss an opportunity to convert customers.

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Increase authorisation rates

Boost conversion and authorisation rates with smart payment messaging.

Access optimal payment routes

Increase payment conversion with automated routing and recovery, optimising each transaction for conversion and cost.

Drive conversions with data

Maximise conversions automatically with Adyen’s unique AI powered products.

Optimise payment requests to maximise conversions

Leverage machine learning to optimise payments, drive conversion and share risk data with issuers to increase revenue.

  • Optimise payments with Smart Payment Messaging

  • Maximise conversions with AI-powered Auto Retry

  • Share risk data with issuers to improve conversion of good shoppers

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Drive success with the right payment route

Route every transaction through the best-performing channels to boost conversions and lower your payment costs.

  • Balance costs and conversion by adjusting the payment route

  • Boost authorisation with Intelligent Payment Routing

  • Lower costs with Least Cost Routing

best performing payment route being generated

Maximise profits through cost optimisation

Use smart tools to cut payment costs by sharing AVS and L2 data, optimising address fields and avoiding retry fees.

  • Optimise costs by sharing AVS and L2 data

  • Save on fees with Excessive Retry Prevention Service (EPRS)

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'Adyen’s optimisation service and suite of data tools have helped us recover otherwise lost transactions – helping Farfetch provide a superior payment offering to our shoppers.'

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Mark Hobbs

Senior Payments Manager

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The technology behind Adyen Uplift

The true power of our AI resides in being able to connect the full funnel and balance key KPIs. We use risk-based intelligence to identify good and bad shoppers based on many billions of pounds worth of global payments data* from a single platform. When we know a shopper is good, our optimisations help them speed through checkout. Our models update continuously to help optimise payments performance according to the latest trends.

Discover our technology

Tokenize

Let repeat customers pay without entering their payment details again. Replace sensitive information with secure and easy-to-use tokens.

Authenticate

Provide your customers with a fast and seamless authentication experience.

Protect

Discover a fraud detection and prevention solution powered by network-wide insights and machine learning technology.

Get started with AI-powered payments

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*Read more on how Adyen processes transaction data in our Privacy Statement.