Optimize

Maximize revenue with Adyen Optimize

Every transaction is an opportunity, yet failed payments can be costly. With the right strategy, businesses can streamline revenue recovery, improve authorization rates, and cut payment costs.

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Boost authorization rates

Enable more successful transactions using Smart Payment Messaging.

Optimize every payment

Maximize efficiency, reduce costs, and improve payment success rates with automated routing and recovery.

Improve conversions with data-driven insights

Increase conversions using Adyen’s unique AI powered products.

Optimize every payment request to increase conversions

Use machine learning to fine-tune transactions, improve conversion rates, and share risk insights with issuers to boost revenue.

  • Maximize payment optimization with Smart Payment Messaging

  • Increase conversions with AI-powered Auto Retry

  • Share risk data with issuers to improve conversion of good shoppers

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Drive better results with efficient payment routing

Ensure every transaction follows the most efficient and cost-effective route to boost authorization rates and reduce payment costs.

  • Balance costs and conversion by adjusting the payment route

  • Increase authorization with Intelligent Payment Routing

  • Reduce costs with Least Cost Routing

best performing payment route being generated

Balance payment costs and performance

Optimize address fields and fine-tune retry strategies to cut payment costs without impacting conversion.

  • Optimize costs by sharing AVS and L2 data

  • Save on fees with Excessive Retry Prevention Service (EPRS)

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“Adyen’s optimization service and suite of data tools have helped us recover otherwise lost transactions - helping Farfetch provide a superior payment offering to our shoppers.”

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Mark Hobbs

Senior Payments Manager

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The technology behind Adyen Uplift

The true power of our AI resides in being able to connect the full funnel and balance key KPIs. We use risk-based intelligence to identify good and bad shoppers based on trillions of dollars worth of global payments data* from a single platform. When we know a shopper is good, our optimizations help them speed through checkout. Our models update continuously to help optimize payments performance according to the latest trends.

Discover our technology

Tokenize

Let repeat customers pay without entering their payment details again. Replace sensitive information with secure and easy-to-use tokens.

Authenticate

Provide your customers with a fast and seamless authentication experience.

Protect

Discover a fraud detection and prevention solution powered by network-wide insights and machine learning technology.

Get started with AI-powered payments

Talk to our team

*Read more on how Adyen processes transaction data in our Privacy Statement.