Turn our Black Friday/Cyber Monday insights into your 2025 retail opportunities

From ecommerce browsing to long queues outside brick-and-mortar locations before sunrise, millions worldwide hunted deals with unrivaled enthusiasm. For retailers, months of preparation come down to a few critical hours and split-second transactions. 

During Black Friday/Cyber Monday (BFCM) weekend, Adyen processed $34 billion across 670 million transactions —giving us a front-row seat to payment trends as peak season kicks off. What we saw in the data was a divergence between the US and Europe in their spending behaviors and an indication of how the two perceive this retail event. 

While Black Friday in the US still kicks off in-store for many, is the same true across Europe? Keep reading to discover how shopping trends are evolving on both sides of the Atlantic and what this means for your business.