Book4Time serves luxury and lifestyle spas with payments peace of mind

Luxury and lifestyle hospitality brands have enough payment complexity to manage without adding another silo. In fact, it’s not uncommon for them to use multiple payment service providers (PSPs) for transactions across different channels, markets, and brands.

Since 2004, Book4Time has been solving this challenge for hotels and resorts. They make it possible for spa directors and payment specialists alike to streamline the A to Z of ancillary revenue management—from appointment booking and inventory tracking to KPI reporting and yield management—and unlock continual growth.

Before integrating with Adyen’s financial technology platform, Book4Time struggled with a lack of transparency into why things weren’t working properly, such as unreliable POS terminals. Meanwhile, friction like manual card inputs impaired their luxury customers’ guest experiences.

Migrating customers to Adyen resolved these pain points and built a payments partnership where problem-solving happens together. Book4Time knows that Adyen is just a call away to find an answer or collaborate on a solution that delivers more value for everyone involved.  

“The support we get from Adyen is great. We exchange thoughts almost daily about how we can make our customers’ lives better,” said Valentina.

Jayme Bridges-Pass, Spa Director at Grandover Resort in Greensboro, NC, wanted a technology partner that could deliver seamless payments and five-star service for her guests. Using Book4Time to manage daily operations and process payments has allowed Grandover Resort to remove friction for returning and new guests alike with a better payments experience end-to-end, from upgraded point of sale (POS) terminals to compliant stored card-on-file data.

“It’s all those little things we’re noticing as we continue through our day-to-day operations,” said Jayme. “When it’s seamless, it just works.”

Two-thirds of hospitality businesses agree offering a variety of payment options for guests is important. And it’s easy to see why, when 37% of guests say they’ve dropped out of a booking because they haven't been able to pay the way they like.

Using Book4Time Pay lets hospitality businesses accept popular payment methods in their region, including digital wallets, debit and credit cards, and buy now, pay later (BNPL), as well as offer guests contactless checkout with card-on-file, membership billing, and Tap to Pay.

Having real-time transactional data and advanced reporting in the same place means less time tracking down answers for busy hospitality teams. Customers, regardless of payment expertise, can trust Book4Time has everything they need to run an efficient and profitable business.

That translates to more time back to focus on what matters most—providing five-star guest experiences—instead of apologizing for bottlenecks like manual transactions.

For Grandover, reliable payment processing, easy returns and voids, card-on-file functionality, and Tap to Pay at the POS terminal all help to maintain peace of mind for staff and guests alike. Especially when dealing with complex actions like group bookings or rebookings.

With Book4Time, Grandover gets to put the emphasis on relaxation for their guests and avoid payment interruptions that could detract from the luxury spa experience they’ve so carefully cultivated. “It’s all just very easy operationally,” said Jayme.

Not only do local payment methods in different regions help hospitality businesses deliver a better guest experience, they increase revenue from improved authorization rates. They’re also more secure, since they often have fraud detection mechanisms tailored to their region(s).

But navigating the local payment method landscape can be tricky for global resorts and hotels when it comes to their ancillary activities. Book4Time makes it straightforward through Book4Time Pay, as well as integrations with a shortlist of select payment gateways.

Offering integrated payment processing powered by Adyen’s global financial technology platform, Book4Time Pay can help ensure compliance with local regulations, including PCI, GDPR, and PSD2, as well as reduce all types of risks with advanced fraud prevention.

Over a third of hospitality businesses worldwide (37%) have experienced increased payment fraud attempts and another 32% have experienced data leaks. Book4Time can also help their customers combat these risks with leading cybersecurity solutions powered by Adyen.

End-to-end encryption and tokenization, for example, adds extra layers of security. The latter converts a guest’s payment data into a string of randomized numbers, or tokens, so it can be safely stored and shared between hotels and their partners.

“I see Adyen as dynamic in the market space,” said Valentina. “The technology itself is reliable and the enhancements behind that technology like fraud prevention and security are great. The service and customer support we get from Adyen is very responsive. Everyone has such an open-minded approach to what the future brings and that’s a big benefit for our business.”

Moving to our single financial technology platform has allowed Book4Time to enrich their embedded payments solution, provide more value to customers worldwide, and lead the market with a truly integrated offering that drives both ancillary revenue and five-star guest experiences.

Next up for Book4Time? Adding more customers around the world and serving them better with best-in-class technology and award-winning customer support that stands above the rest.