How Decathlon has activated thousands of customers to donate at checkout

In payments, marginal gains can mean millions to a global brand. 

A 1% uplift in authorization rate or a basis point decline in fraudulent transactions. Fractional - but highly impactful.

This sentiment however is nowhere more potent or meaningful than in the nonprofit and philanthropic sectors.

In this world, every little bit counts. Output can be quantified down to the dollars and cents: where a small donation could mean a vaccine in a remote part of the world; water delivered during emergencies; forestry planted or protected - the list goes on. 

This thinking formed the basis of a partnership that originated in payments and grew to include impact at the outbreak of war in Ukraine. Decathlon, the sports and outdoors behemoth, had already pledged a solidarity fund of €1M, when their UK Chief Purpose Officer(CPO), decided to take advantage of Adyen’s donation matching and activate our donations at checkout product, Giving. In the years that have followed, Decathlon, Adyen and Decathlon customers have collaborated to raise over €650k for a number of causes across social and environmental impact. 

We spoke to the UK CPO, Delphine Mazillier about using donations as part of Decathlon’s broader impact strategy, and how customers have reacted at checkout.