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B2B embedded finance: How this $185 billion opportunity is transforming SaaS platforms and SMB experiences
Embedded finance is presenting huge opportunities for platforms to increase revenue and enhance the user experience. Discover everything you need to know to capitalize on this opportunity.
Embedded finance revolutionizes how Software as a Service (SaaS) platforms serve small and medium-sized businesses (SMBs).
Platforms can reduce operational hurdles, enhance user experience, and unlock significant revenue streams by integrating financial services directly into their offerings.
According to our Embedded Finance Report with Boston Consulting Group (BCG), the total addressable market for embedded finance has reached $185 billion, marking a 25% increase since 2022, and is expected to grow even further.
In this article, you’ll discover everything about embedded finance and how to maximize this opportunity.
In this article, you’ll find:
What is embedded finance
Embedded finance vs. Banking as a Service (BaaS)
Open banking vs. Embedded finance
Embedded finance examples
The impact of embedded finance on SMBs
What’s next for platforms?