How KIKO Milano uses payments data to beautify customer journeys

KIKO Milano, Italian Global Beauty Brand and Italy's number one make-up brand, is dedicated to delivering flawless customer experiences. The iconic brand blends beauty and innovation seamlessly with Adyen’s payments technology. 

By integrating Adyen’s unified commerce solution, KIKO Milano smooths out the payment process across its 1,000+ stores, giving customers the freedom to pay their way while unlocking valuable insights to personalize each interaction. 

This partnership helps KIKO Milano grow globally while ensuring every customer enjoys a seamless, customized shopping experience—just like the perfect shade of lipstick.

Achievements at a glance:

• Overall increase in digital payments in stores to 50% on global average with peaks of up to 65% in key European markets

• 10,000 devices deployed across 1,000+ stores in 9 months