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Adyen matching new donation campaigns for the holiday season
Your how-to guide for activating donations at checkout for the holidays and availing of donation matching for November and December.
As we get ready for the holiday season, we’re reminded of the enormous potential of payments and connectivity. Every year there is a large spike in volume on the platform as people shop for their loved ones (or treat themselves) as the year comes to a close.
Over the last number of years we’ve also seen a big spike in donation volume through Giving, our donations product. As the product has become more widely adopted at checkout by some of the world’s biggest brands, we’ve seen both increased levels of fundraising participation and increase in amounts donated at checkout during the holiday season.
In short: it’s the season for Giving. And it’s never been easier to offer donations at checkout as an Adyen customer.
Just in time for the holidays we’ve released our biggest update to the product yet which allows for complete autonomy over the creation and operation of donation campaigns. And in order to galvanize donations at this special time of year, Adyen will match all donations for those new to Giving during the holidays.
