Adobe Case Study: Maximizing profit in subscription payments

Adobe, a subscription software enterprise for creatives, decided to extend its creative spirit to payments. Initially treating payments as a commodity, Adobe partnered with Adyen in 2018 to optimize payments for their Creative Cloud business, including Adobe Photoshop and Illustrator. 

As a US-based enterprise expanding globally, Adobe’s head of payments wanted it to be a best-in-class payments organization. The subscription giant wanted a fintech partner to match their payments teams’ expertise and innovation while offering simple integrations and the ability to experiment in order to optimize the success of their payments. Together, Adobe and Adyen have transformed payments into a strategic advantage for Adobe's global subscription business. To explore the evolution and success of this partnership, we spoke with Valerie Kondratova, Senior Payments Manager, and Adam Hollenberg, Principal of Global Payments.