Customer stories
Game On: Maximizing multi-channel retail potential in Tokyo
By consolidating their in-store and online payments in Japan, Swiss sportswear retailer On is optimizing local payment moments, fighting fraud, and leveraging cross-channel data insights to take shopper experience to the next level.
In the fast–paced world of global retail, constant optimization is a must – and even the smallest improvements can add up to deliver significant gains. But what does this look like in practice? Discover how Swiss footwear and apparel brand On have optimized their cross-channel payments to remove friction and bring joy to the customer experience in Japan. From checkout-less shopping to stronger payment fraud prevention and network tokens, take an inside look into On Tokyo’s successful integration of in-store and online payments via Adyen’s single platform.
