R.M.Williams takes its legacy to the next level with Unified Commerce

Each R.M.Williams store represents an exciting journey of Australian craftsmanship. It's the sum of many parts, processes, and iconic stories, but the very first R.M.Williams boot was crafted with a specific purpose: to outlast all others.

Nine decades later, the Australian brand still crafts all of its boots in its Adelaide workshop with the same leather construction as the first one. Talk about an enduring legacy.

To continue designing with purpose and crafting for longevity, R.M.Williams partnered with Adyen to navigate the complexity of the disconnected payments system and leverage unified commerce to keep up with savvy customers and their demands.

Key achievements:

• Achieved an authorisation rate of 94.1%

• Able to offer relevant payment methods to boost customer experience

• Tap to Pay on iPhone controls 95% of all in-store payments