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Four major payments strategies behind SHEIN's global expansion
Founded in 2008, SHEIN has grown to become the world’s largest online fashion retailer. Read on to find out how payments form a key part of its growth strategy – and how SHEIN is leveraging Adyen’s payments solution for its global expansion.
SHEIN may have started as a small online retailer that sold wedding dresses, but even at the beginning, the company has its sights set on the world.
Today, the ecommerce giant is a household name and ships to over 220 countries. Its growth is built on delivering a high-quality shopping experience and convenience to shoppers worldwide. The high-profile retailer has a strong supply chain and cost management integration, along with a ubiquitous social media presence. But the key driving factor in its expansion has always been payments, as SHEIN shared.
Many global brands have been slow to adopt new payments technologies, but SHEIN recognized the importance of payments in its overall strategy, especially for global expansion.
To grow its business quickly and more efficiently, the brand had to adapt to local market conditions and optimize the shopping experience for shoppers wherever they live and shop. SHEIN chose Adyen as its payments partner to facilitate shopping for its global customer base through seamless payments and cutting-edge technology.