Adyen supports Groupe Dynamite Inc. in connecting customers with charitable causes through Adyen Giving

TORONTO, ON, March 5, 2025 — Today, Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, announced Groupe Dynamite Inc. (GDI), a Montreal-based fashion house that operates retail stores and digital experiences under two banners: Garage and Dynamite, is now live with Adyen’s Giving product.

Giving enables GDI to engage its customers with local causes and their existing non-profit partners, and respond quickly to timely causes. For example, the campaign to raise funds for Americares to support communities impacted by the LA fires went live within 24 hours. GDI saw 3.5 per cent of their customers donate to Americares through Adyen Giving, well above the platform’s two per cent average engagement.

"Charitable giving has always been part of our brand DNA, but Adyen’s Giving product has made the process seamless and agile. The process of onboarding a charitable partner and going live with a campaign through Giving is quick and effortless, empowering our team to be more ambitious with our fundraising goals and respond quickly to our community’s needs," said Donna Lutfy, Special Advisor, ESG, at GDI. "Adyen’s innovative solutions and Giving product are crucial to advancing our ESG goals and helping us remain a leader in the ever-evolving retail landscape. This collaboration is a key step forward in our commitment to providing fashion that aligns with the expectations of our customers."

Adyen has 200+ charities signed up on the Giving platform already, enabling GDI to quickly launch campaigns that align with its brand vision. For the whole month of March, Dynamite is partnering with Dress for Success Canada Foundation to collect donations at checkout in all of its Canadian stores.

“Our partnership with Dynamite and the generous support of their customers help provide women and non-binary individuals across the country with pre-employment and job retention support. This includes professional clothing, resume assistance, interview prep, career coaching, access to resources, peer support, and skills workshops – giving them the tools to enter and thrive in the workforce,” says Catherine Curtis, CEO of Dress for Success Canada Foundation. “We thank Dynamite and their customers for ensuring that those who need it most can find meaningful employment and become independent contributors to their communities, families, and country.”

Customers are demanding more from brands and are four times more likely to buy from a brand with a strong purpose according to a Zeno Group study. Adyen Giving technology allows retailers to demonstrate commitment to a larger purpose and bring their customers along on their impact journey.

“Garage and Dynamite are fixtures in malls across North America and demonstrate seamless consumer experience at every touch point,” said Sander Meijers, Canada Country Manager, Adyen. “There is a great opportunity in Canadian retail right now to enhance the consumer experience and we’re excited to be the partner to help brands deliver elevated experiences, leveraging solutions from unified commerce to Giving.”

This new feature builds on Adyen’s current partnership with GDI, with over 250 Garage and Dynamite stores across Canada and the U.S. already live with Adyen's unified commerce platform, providing flexible, cross-channel payment journeys for customers. This partnership provides GDI with payment infrastructure that will keep pace with evolving retail trends, from unified commerce to leveraging data-driven insights for strategic growth.

About Adyen Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with Groupe Dynamite Inc. as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years.

About Groupe Dynamite Inc. Groupe Dynamite Inc. (GDI) is a fashion house operating retail stores and digital experiences under two complementary and spirited banners: GARAGE and DYNAMITE. We offer our customers an extensive and diverse range of women's fashion apparel that caters to a wide range of style preferences and lifestyle needs, primarily for Generation Z and Millennial women. We have grown from a single store in 1975 located in Place Versailles, to approximately 300 stores across Canada and the U.S., with a majority of our new store locations since 2022 in the higher-growth U.S. market, which we proudly operate from our Québec-based headquarters. We plan to continue our growth in the U.S. and other jurisdictions, such as the U.K. We are a value-led, inclusive organization, guided by our mission: "Empowering YOU to be YOU, one outfit at a time". Each and every one of our 6,000 employees – from our home in Montréal to across North America – will have ownership exposure subsequent to the offering, aligning their interests with those of our shareholders.

About Dress for Success Canada Foundation Dress for Success Canada Foundation is among Canada’s most recognized registered charities in support of gender equity, economic independence, and workforce development for women and non-binary individuals. Together with thirteen affiliates across Canada, we are part of a global not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the pre-employment and job retention development tools to help women thrive in work and in life.