London · May 25, 2022
Fruugo enlists Adyen to streamline payments and fuel growth
Online marketplace uses Adyen’s platform to boost cross-border commerce for its global customer base
Fruugo’s mission is to enable online shoppers everywhere to buy from online retailers anywhere. Fruugo is a highly diversified global online marketplace supporting e-commerce transactions in 41 countries, 31 currencies and 28 languages. The business is fast-growing, asset light and built for scale through its proprietary technology platform. Fruugo mitigates the complexities of online cross-border trade for retailers by:
Providing an end-to-end eCommerce solution spanning demand generation through to order orchestration and customer service
Translating product listings into the local language of the purchaser
Automatically converting currencies to enable a sale in any currency with the retailer receiving payment in their local or preferred currency
using sophisticated digital marketing, bidding and advertising strategies across e-commerce shopping channels, search engines, countries and product categories to drive traffic to the retailers’ products
calculating, applying, and collecting international sales tax and VAT and, where applicable, paying to the relevant government body on behalf of the retailer
utilising comprehensive online fraud detection services
Fruugo’s growth is driven by the accelerating global customer shift towards online shopping, a diverse retailer base, extensive product catalogue, and wide geographical reach. In addition, Fruugo’s on-going investment and improvements in its platform are aimed at continually driving higher traffic and sales volumes and improving the overall shopping experience. corporate.fruugo.com fruugo.co.uk