Adyen creates fundraising campaign for those affected by Los Angeles wildfires

Adyen is launching an emergency fundraising campaign for businesses on the platform to enable their customers to fundraise for those affected by the wildfires in Los Angeles with Americares. 

For this campaign, businesses can activate donations for Americares, a health-focused relief and development organization, as they respond to the multiple wildfires that have caused devastation across Los Angeles, including the Eaton, Hurst and Palisades fires.

Americares priority is to restore access to health services and address the most urgent health needs in affected communities. The organization is prepared to deliver essential medicines, medical supplies, hygiene kits and first aid items to support communities impacted by the fires. The health-focused relief organization has offered assistance to more than 70 partner health facilities in the path of the fires.

Americares has responded to some of the worst wildfires in the U.S., including the deadly Hawaii wildfires in 2023, the massive 2020 wildfires that scorched swaths of the West Coast, the 2017 California wildfires, the 2018 Carr Fire and the 2020 Apple Fire.

Donations at checkout are offered as part of Adyen’s product suite. In times of crisis, Adyen activates emergency campaigns so businesses can quickly fundraise for crisis response. Adyen will match all donations collected for Americares for the duration of this campaign. 

By default in Giving, Adyen absorbs all costs related to donations, ensuring that the full donation amount is received by the chosen nonprofit.

To learn more about Americares relief work in Los Angeles. Click here. 

If you’d like to activate Adyen Giving for the first time, click here to learn more about how to get started in-store (or here for online).