Reece partners with Adyen to boost customer experience in Australia and New Zealand

Adyen (AMS: ADYEN), the financial technology platform of choice for many of the world’s leading companies, today announced its partnership with Reece (ASX:REH), Australia and New Zealand’s leading plumbing and bathroom supplies business. The payment partnership sees Adyen process payments across Reece’s online and offline stores, creating seamless customer experiences, ensuring safer transactions, and modernizing processes.

For more than a century, Reece has provided its customers with quality plumbing supplies and superior service in Australia and New Zealand. The partnership leveraged Adyen’s Unified Commerce technology stack across Reece’s operations, consolidating and simplifying its storage of data. Adyen rolled out the technology across 600 of the company’s physical stores and online channels, helping provide real-time customer insights and facilitate seamless customer journeys.

Servicing businesses across Australia and New Zealand, Reece constantly seeks to differentiate itself by innovating for better customer experiences. Integrating payment link technology helped Reece offer its customers a unique and secure payment link for each transaction, allowing them to pay through any channel, such as SMS, social media, QR code, or kiosk, creating a hassle-free and innovative experience.

“We’ve always embraced our value of keeping it simple. Our partnership with Adyen has empowered us to simplify our operations-benefiting Reece and our customers. The implementation of the simple, yet powerful Pay by Link technology has also increased customer satisfaction due to streamlined payment processes,” said Yogesh Bahuguna, Distinguished Engineer at Reece.

Beyond improving the customer experience, Reece engaged Adyen to explore a solution that could keep up with the growing need to innovate yet stay secure. Reece has implemented Adyen’s built-in risk management solution which helps the business block fraud, prevent disputes, and stay ahead of the latest vulnerability trends.

“As a leader in the industry, Reece needs a payments partner that could match its wide range of offerings, offer top-notch customer experience, and help achieve its business goals of staying innovative and secure. A single view of customer insights, powered by Unified Commerce, will help the company cater to its diverse consumer demographics,” said Hayley Fisher, Country Manager, Adyen Australia and New Zealand. “We’re looking forward to continuing our partnership with Reece.”

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Lorna Jane, the Cotton On Group, SHEIN, Nando’s, Freelancer.com, Kogan.com, Budgy Smuggler, Movember, Showpo, Rodd & Gunn, and Jurlique. The collaboration with Reece, described in this press release, underlines Adyen's continuous growth with existing and new customers over the years.

About the Reece Group (Reece)

Reece Group is a leading distributor of plumbing, waterworks and HVAC-R products to commercial and residential customers through over 900 branches in Australia, New Zealand and the United States. Established in 1920 and listed on the Australian Securities Exchange (ASX: REH), Reece Group has approximately 9,000 employees who are focused on building a better world for our customers by being our best. For further information on Reece Group and its portfolio of businesses please visit group.reece.com/au.