As a partner, Adyen helps Zalando ensure that its customers can effortlessly pay using their preferred payment methods, providing a seamless payment experience on the shopping platform. The collaboration includes a joint focus on enhancing the security and convenience of online payments, with continuous improvements in 3D Secure transactions as part of the Payment Services Directive 2 (PSD2) framework. These enhancements support both customer convenience and the conversion success for Zalando.

Network Token Optimization enables higher authorization and conversion rates

One of the key innovations in the partnership is the implementation of Network Token Optimization, which has transformed the online payment process for Zalando. Network Tokens are non-sensitive references to customers' payment cards and are designed to improve authorization rates. By using these tokens instead of traditional Primary Account Numbers (PAN), Zalando benefits from reduced involuntary cancellations and improved customer satisfaction. The introduction of Network Token Optimization, supported by Adyen, has enabled Zalando to achieve higher authorization rates and conversion success, ensuring a frictionless payment experience for customers. 

Adyen’s solution also ensures that customers are not redirected to third-party providers, offering a smooth and integrated payment journey. This, coupled with support for local payment methods, is aligned with Zalando’s strategy of "differentiation through quality."

"We are very proud of this long-term partnership and look forward to further optimizing the performance of 3D Secure within the framework of PSD2, as well as continuing to improve online payments overall," said Hella Fuhrmann, Country Manager DACH at Adyen. 

Kai-Uwe Mokros, Managing Director at Zalando Payments, added: "We’re pleased to extend our partnership with Adyen, who supports us in ensuring that Zalando customers have a seamless and convenient payment experience, allowing them to use their preferred local payment methods effortlessly. By prioritizing convenience in everything we do, we strive to create a positive shopping experience that fosters customer loyalty and keeps satisfied shoppers coming back."

About Adyen Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.

About Zalando Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 50 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.