The Adyen Index

Investing in optimization: How sports and outdoor retail is facing the future

People in a sports store

In an increasingly digital world, the retailers that seize this moment of innovation will have a competitive advantage. With shoppers demanding seamless and secure payment journeys, a unified financial technology platform can bolster your retail ambitions.

Making shoppers happier, and operations leaner

The opportunity

Globally, the sports and outdoor ecommerce market has grown steadily over the last six years and is projected to continue to grow around 8.8% annually in the next four years.

With digital transformation on the rise, shoppers are demanding even more seamless payment journeys. Disconnected front and back-end channels make fulfilling their needs difficult.  

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