Innovation and connection

Explore the key trends and themes of this year for retail. Learn more about the future of the industry and insights that you can apply to your strategy. 

Two customers making a contactless payment with a clerk at a shoe store.

We asked 12,000+ businesses and 36,000 consumers from 26 markets about the state of retail

€ 1.4 trillion

revenue increase if more retailers worldwide adopt unified commerce

Almost 1 in 4

shoppers made online purchases from overseas retailers in 2022

60%

of shoppers want more rewarding experience when shopping

Almost 1 in 5

shoppers experience fraud

Man analyzing Adyen revenue charts on a laptop in a retail store.

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