Connecting ambitions

Explore the key interests and top trends of the year for retail. Get an inside look at the industry and where it’s going, plus strategies to help businesses succeed.

Two customers making a contactless payment with a clerk at a shoe store.

We asked 12,000+ businesses and 36,000 consumers from 26 markets about the state of retail

5 percentage point boost

to revenue growth for retailers connecting online and offline sales channels.

77%

of consumers is looking for more personalized discounts and offers from retailers that they regularly shop with.

51%

of retailers experienced increased payment fraud attempts

43%

of retailers experienced cyberattacks or data leaks.

Man analyzing Adyen revenue charts on a laptop in a retail store.

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