How five leading retailers power growth in 2024 and beyond

For retailers in clothing, luxury fashion, jewelry, art, and cosmetics it’s important to create consistent, convenient, and flexible shopping experiences to meet customer expectations and boost in-store conversion. 

The retailers we spoke to agree on one thing: personalizing the shopping journey by adapting to customer preferences is key.

We’ve identified three things they’re doing to accomplish this.

#1 Serve customers anywhere and bust queues with mobile payment solutions

Payments play a central role in the customer experience. With innovations such as mobile terminals, employees can accept payments from their customers anywhere in the store. 

Lush, a cosmetics brand, introduced mobile point of sale (mPOS) terminals in its stores to enhance the customer experience and increase efficiency.

Mobile terminals also improve the employee experience. Lush built their own POS system on Adyen’s Android Castle terminals, which were easy to use and made staff training more efficient:

#2 Roll out your customers’ preferred payment methods at scale 

Another critical aspect of personalized experiences is offering customers their preferred payment method. This creates a seamless payment experience that boosts conversion rates. 

Lush has customers from all over the world visiting their stores and aims to provide every one of them with their preferred payment method.

And adding new payment options doesn’t have to be difficult. Adyen’s Terminal API allows retailers to turn on any terminal technology, such as payment methods, with the flip of a switch, without additional integrations, and in all stores at once. 

AllSaints, a leading fashion retailer, used this capability to effortlessly add new payment methods and streamline payment offerings across its locations. With Adyen serving as both acquirer and payment processor, the process was simple—eliminating the need to coordinate with multiple providers.

#3 Offer flexible cross-channel experiences with a unified solution

Consumers want flexibility, and retailers are adapting. 

Thanks to technology like endless aisle and ship-to-store, out-of-stock is no longer a problem. If a product isn’t available in-store, consumers can buy it in-store and have it shipped to their homes. 

IC Group, owner of Peak Performance, uses integrated technology to offer its customers flexible experiences.

Retailers in home, furniture, garden, pet care, sports, and electronics are focusing on speed and efficiency to meet customer expectations. 

Shoppers want quick, convenient experiences, and getting in and out without long waits. With large product ranges and high customer traffic, efficiency is essential for these stores. 

We talked to retailers that are succeeding with offering these experiences and here’s their advice:

#1 Create faster checkout experiences

One way to offer faster experiences is through unattended self-checkouts. 

These kiosks speed up payments, allowing customers to pay without waiting in line. This also reduces the need for in-store staff. Jula, a Swedish home and garden retailer, recognizes the importance of speed and is introducing technology to support it.

#2 Rely on stable payments that work every time

Reliable and stable payment solutions are essential to deliver fast and efficient customer experiences. 

Retailers with high transaction volumes, extensive product offerings, and diverse customer bases face unique challenges. To ensure seamless operations at scale, they need payment solutions that are secure. As these retailers often span multiple locations and markets, robust payment systems are essential for smooth transactions and customer satisfaction. 

Northern Tool, a leading home and garden retailer, achieved this by upgrading its entire payment system with Adyen Unified Commerce. Implementing advanced POS terminals with over-the-air updates ensures seamless transactions and reduces the risk of losing sales due to payment issues—a priority for them as success is about managing processes seamlessly in the background without any issues.

Innovation is about more than just meeting customer expectations—it's about exceeding them. 

In today's dynamic retail environment, businesses must keep up with rising customer expectations by adopting the latest payment technologies and improving the shopping experience. 

Adyen’s unified platform helps retailers lead the way, offering smooth, secure, and personalized shopping across every touchpoint. With innovations like mobile payment terminals, machine learning, and advanced fraud protection, Adyen allows businesses to set new standards in retail. 

For retailers today, innovation isn't optional—it's essential for success.