Explore data trends from the Summer of Sports

Stay ahead of the game with our payments data as we share the trends emerging from the world’s biggest sporting event. All data is from July 24 onwards, accounting for a portion of overall transaction volume across IPP and online transactions in France.

Maximum number of transactions per minute processed by Adyen in France over the past day

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Total authorized volume of transactions processed by Adyen in France since July 24, 2024, representing a portion of overall transaction volume

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Industry

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Spain spends fastest

USA is shopping the most this summer in France but Spain spends most often — 42% more frequently than Italy and 27% than Germany.

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Dutch embrace ‘joie de vivre’

The Dutch lead by 20% in the number of visits to hospitality venues compared to other regions, with these visits accounting for 33% of their total transactions. 

Summer of sport data visualisation

Brazilians keep it ‘real’

40% of Brazilians chose to pay in their native currency when shopping in France this summer when given the option.

Summer of sport data visualisation

Swiss bring the franc to France

At the start of the Summer of Sports, half of Swiss shoppers chose to pay in their local currency when given the opportunity. That’s now risen to 56%.

Summer of sport data visualisation

Mexican tourists explore Europe

After traveling thousands of miles to France, tourists are extending their trips. Mexico tops spending on online travel bookings, followed by Japan.

Summer of sport data visualisation

The summer of spending continues with Chinese shoppers in France now spending 10x the industry average in luxury retail.

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United Arab Emirates enjoys the best of France

From eating out to ordering in, accommodation to transportation, UAE tourists are spending 2.3x the average over the last 14 days.

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American shoppers splurge 

When given the chance to pay in USD, American shoppers spend even more. Their average transaction value over the past 14 days has been 55% higher vs. Americans paying in Euros.

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A classic rivalry where everyone wins

When it comes to the battle between global payments vs local payment methods, global has the edge. But with Adyen supporting all the most popular ways to pay, it’s a win-win.

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Mobile terminals rising in the ranks

Countertop is still the #1 type of terminal but mobile and Tap to Pay devices are catching up fast. They now represent 47% of terminals in France.

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Game-changing payments for an electrifying fan experience

Boasting a staggering 300,000 members, FC Bayern Munich is the world’s biggest soccer club. So when it comes to the fan experience, every second counts - especially on thrilling match days.

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No card, no problem

44% of contactless transactions in the past 14 days were made using a mobile device instead of a physical card. 
That's a 36% increase from last year.

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France says ‘non’ to luxury spending

Are French shoppers staying home? While tourists treat themselves, French shoppers are spending 40% less than the industry average transaction value for luxury retail over the past 14 days. 

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Spain leads late night spending

After the sporting action stops, the spending continues. Spain spends the most from 11pm - 5am, followed by the US and Italy.

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Cartes Bancaire, Visa, and Mastercard have led the way over the past 14 days in France. But Alipay and China UnionPay are growing fast.

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73% of transactions are now contactless

There’s not a moment to lose this summer. Over the last 14 days shoppers have chosen the convenience of contactless, a method that’s up to 10x faster than chip payments.

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Tap into the future: Transform devices into payment terminals

Accept contactless payments on any compatible device with Tap to Pay. Gain full control over a flexible terminal fleet without extra hardware with the software-based payments solution.

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1 in 4 US shoppers prefer USD payments

25% of US shoppers opt for payments in their home currency when presented with the opportunity. Providing familiar options increases consumer comfort and satisfaction.

table of top spenders during summer of sports

USA tops the spending leaderboard this week

American shoppers in France accounted for 22% of authorized sales volume of foreign spend over the last seven days. That’s more than Germany, the UK, and Spain combined.

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Tourists make waves

35% of all authorized sales volume in France in the last seven days comes from international shoppers.

summer of sport - swiss shoppers

A close second is Britain with 46% of shoppers choosing to pay in pounds over the last 7 days followed by 33% of Canadians opting for Canadian dollars.

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China takes the lead in luxury

In luxury retail, Chinese shoppers spent 9x the industry average transaction value in the last seven days. Taking second and third are Japan and USA with 6x and 5x, respectively.

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The top tappers revealed

Speed is just as important to shoppers as to athletes. Over the last seven days, 89% of Australian and 88% of Dutch transactions in France have been contactless.

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France’s neighbors spend big

Shoppers from countries bordering France make up 29% of authorized volume for foreign transactions during the last seven days.

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Ready, steady, sell: Prepare your stores for major sports events

Learn how to keep a winning streak in retail during major sports events.

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France stays loyal to local payments

In the past seven days, 40% of transactions in France were made using the popular local payment method, Cartes Bancaire.

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