Optimize

Unlock more revenue using data and machine learning

Test and implement automations that optimize every single payment. Maximize revenue and never miss an opportunity to convert customers.

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Increase authorization rates

Boost conversion and authorization rates with smart payment messaging.

Access optimal payment routes

Increase payment conversion with automated routing and recovery, optimizing each transaction for conversion and cost.

Drive conversions with data

Maximize conversions automatically with Adyen’s unique AI powered products.

Optimize payment requests to maximize conversions

Leverage machine learning to optimize payments, drive conversion, and share risk data with issuers to increase revenue.

  • Optimize payments with Smart Payment Messaging

  • Maximize conversions with AI-powered Auto Retry

  • Share risk data with issuers to improve conversion of good shoppers

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Drive success with the right payment route

Route every transaction through the best-performing channels to boost conversions and lower your payment costs.

  • Balance costs and conversion by adjusting the payment route

  • Boost authorization with Intelligent Payment Routing

  • Lower costs with Least Cost Routing

best performing payment route being generated

Maximize profits through cost optimization

Use smart tools to cut payment costs by sharing AVS and L2 data, optimizing address fields, and avoiding retry fees.

  • Optimize costs by sharing AVS and L2 data

  • Save on fees with Excessive Retry Prevention Service (EPRS)

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“Adyen’s optimization service and suite of data tools have helped us recover otherwise lost transactions - helping Farfetch provide a superior payment offering to our shoppers.”

Farfetch logo.

Mark Hobbs

Senior Payments Manager

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The technology behind Adyen Uplift

The true power of our AI resides in being able to connect the full funnel and balance key KPIs. We use risk-based intelligence to identify good and bad shoppers based on trillions of dollars worth of global payments data* from a single platform. When we know a shopper is good, our optimizations help them speed through checkout. Our models update continuously to help optimize payments performance according to the latest trends.

Discover our technology

Tokenize

Let repeat customers pay without entering their payment details again. Replace sensitive information with secure and easy-to-use tokens.

Authenticate

Provide your customers with a fast and seamless authentication experience.

Protect

Discover a fraud detection and prevention solution powered by network-wide insights and machine learning technology.

Get started with payments

Talk to our team

*Read more on how Adyen processes transaction data in our Privacy Statement.